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How to Use Facebook Groups to Generate More Fencing Leads
Chris Halpin • October 22, 2024
What if one comment and a few minutes of your time could generate more business for your fencing company? Would you do it?
Facebook Groups are currently one of the most lucrative forms of lead generation on Facebook. When it comes to buyer intent, Facebook Groups have the low-hanging fruit, free fencing leads that are ready to buy.
It does sound too good to be true, but we will break down this simple and profitable process to generate more business for your Fencing Company.
The strategy requires one simple comment and a few minutes of your time.
What are Facebook Groups?
Facebook Groups are online user-created communities sharing objectives and interests.
They can range from professional groups to neighborhood communities or hobbyist groups.
For a fencing company, these groups can provide a space to interact with potential customers directly.
The members of the groups act as a feedback platform, making recommendations for the services you offer.
Your local community uses Facebook Groups to ask for recommendations or referrals and can include the services or products you offer.
So, where should you start?
Which Facebook Groups should you join?
There are two Facebook groups: private and public. Both are run by an administrator or multiple admins/moderators, so anything permitted is based on who manages the group.
Some groups may have particular requirements for joining and for posting as a Member. For example, a local community will only allow members who live in that area.
Our recommendation is to join LOCAL groups that have your target audience.
Please note that you may not gain access to the group, and even if you do, you could be removed at any time in the future. It would be wise to join as many groups as possible.
Searching For The Facebook Groups
To find the best groups for your location, begin by identifying WHO you want to target.
Is it Real Estate Agents or Property Management Companies? Homeowners? Which towns or cities?
"Community" groups are ideal as they are generally Groups targeting a location rather than an interest or topic.
Build a list, then access Facebook under your personal account (not business). Under the search bar, search for the terms, then filter by Groups and location for each search.
Our clients see the best results with groups of 10k+ members, but smaller groups are generally less active and may not achieve the desired results.
When you click a group, check the rules and terms. Join Groups that are open-minded about lead generation and not full of spam posts.
How to find free fencing leads using Facebook Groups
The admin for the group has accepted your request to join the group. Now what?
Imagine overhearing someone in your local area. "Can anyone recommend a fencing company to replace an old fence?"
How do you respond? When a potential customer asks a question like this, they are in an ideal position to buy. Capturing this on Facebook is as simple as responding with a comment.
You can monitor these recommendation posts in two ways:-
- Notifications: Enable notifications for the group. Comments from this group will appear in your News Feed. Opening your Facebook app on your phone or laptop will show the most recent comments.
- Search: For bigger groups, the notifications could be too much. If that is the case, we recommend searching in the group for the target terms daily. Use terms like "fence" and "fencing" to filter the posts.
When you do find a recent post asking for a recommendation (posted within the last 24-48 hours) relevant to your services, it's time to respond to the post.
First, make sure you are responding through your personal Facebook account; don't use your business account.
Network Like Your Business Depends on It
Never underestimate the power of face-to-face interactions. Engage in local trade shows, become an active member of fencing organizations, and participate in community events.
These activities are prime opportunities to cement your reputation as the local fencing authority.
Luckily, fencing companies have plenty of opportunities for face-to-face networking.
From industry expos and trade shows to fencing associations and local community events, these public meet-ups are an excellent way for your fencing business to build a local expert reputation and, ultimately, secure more contracts.
Create a Website
Most customers who are searching for your services would start with Google. To ensure they find you, the top strategy after setting up your Google Business Profile is a website.
Many business owners understand that a finely tuned website can come with significant costs. However, there are free alternatives available that are perfect for new businesses just beginning their journey.
Many business owners understand that a finely tuned website can come with significant costs. However, there are free alternatives available that are perfect for new businesses just beginning their journey.
Utilize a free website builder like Duda to kickstart your online presence economically.
Social Media: Your Free Marketing Tool
In the digital age, social media is an indispensable tool for personal connection. Engage actively in local Facebook groups and community forums, showcase your projects, and respond promptly to inquiries. This personal touch can make a significant difference in how potential clients perceive your business.
Social media is also an effective platform to showcase your work. Use Instagram to post before-and-after photos of your fencing projects and keep an eye on responses. It's important to reply promptly to any leads—aim to respond within minutes.
If you're active in your local Facebook Community Group, you'll often find members seeking recommendations for fence contractors. Why? Because recommendations from community members usually carry more weight than unsolicited ads.
By responding to these requests with a personalized message on social media, it can feel as authentic as a face-to-face conversation.
Does your fencing business have a website? Does it get your phone ringing? Does the website produce fencing leads ? If any of your answers is a "no" above, keep reading!
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