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Fencing Leads: Top 20 Strategies to Land More Jobs
Chris Halpin • October 14, 2024
You have a fencing company, and you need to generate more business; where do you begin?
Quality fencing leads can be challenging to find, especially if you are looking in the wrong places. We have put together a comprehensive guide covering online fence contractor marketing ideas that are guaranteed to get your phone ringing.
We have a list of 20 strategies
you can apply today to generate new business. Let's get started.
How do I get more leads as a fencing contractor?
1. Set Up and Maximize Your Google Business Profile
2. Encourage Customer Reviews
3. Launch a Professional Website.
4. Website: Make Contact Simple and Straight forward
5. Use Local Search Optimization to Attract Clients
6. Showcase What Makes You Special
7. Get Creative with Content Marketing
8. Embrace Video Marketing
9. Leverage Social Platforms Effectively
10. Tap Into Facebook Community Groups
11. Maintain Consistent Social Media Activity
12. Use Retargeting to Convert Prospects
13. Network on LinkedIn for Commercial Projects
14. Create a Referral Program
15. Build Your Email List
16. Try Google Local Services Ads
17. Invest in Google Advertising For fencing companies
18. Expand Your Online Presence
19. Craigslist Advertising
20. Avoid Shared Lead Services.
Digital Marketing Tactics for Fencing Companies
Want to become the go-to fencing company in your area? Building your online presence is the fastest route to success.
While some digital marketing tactics can be costly, especially paid advertising, we've compiled proven online strategies that fencing businesses of any size can start using right away.
1. Set Up and Maximize Your Google Business Profile
A Google Business Profile is your free ticket to showing up in local searches and Google Maps results. While we have an in-depth guide available, here's a quick overview to get you started with attracting free fencing leads.
Getting Started
Begin by registering your profile here. You might need to verify your business by video, phone, or mail, so be prepared for some waiting time. Once verified, your next job is to fill out every possible detail.
Head to the "Info" section first. Make sure your company details (name, address, phone number) match exactly across your online presence—your website, social platforms, everything.
For example, if your Facebook page doesn't say "Inc." after your business name, leave it off here, too. Some key ways to enhance your listing:
- Fill out everything possible. Your fencing company name, location, contact number, when you're open, website link, and a compelling business description.
- Add lots of visuals.
Upload your company logo, recent fencing jobs, comparison shots, and action photos of your team at work. Pro tip: Post pictures right after finishing a job - if you wait, you'll likely need to remember.
- Add Services. Choose "Fence Contractor" as your primary category, then add any other relevant service types you can.
- Handle all feedback.
As the owner, respond to every review—good or bad. A simple "Thanks for choosing us!" works for positive ones, while addressing concerns in negative feedback requires a personal touch.
- Create regular updates. Like social media, your profile can feature posts. Mirror whatever you share on your website or social channels here. Monthly is okay, but weekly is better.
2. Encourage Customer Reviews
Reviews are the lifeblood of local businesses. They directly impact your visibility in Google's local rankings, which consider three main factors:
- How prominent your business is.
- How close you are to searchers.
- How relevant your services are.
While location and relevance are somewhat fixed, you can definitely boost your prominence.
3. Launch a Professional Website
To expand your fencing business, you need new customers. To get new customers, you need an online home base - a website.
Before spending on ads or other marketing services, establish your online presence. Think of it as investing in your business's future. A well-crafted website is your best tool for connecting with potential customers online.
Do you need a website? No worries! We've got some budget-friendly suggestions for getting your fencing business online quickly.
For those who already have a site, we've outlined the must-have elements that turn visitors into paying customers.
4. Website: Make Contact Simple and Straight forward
Remove all barriers between potential clients and reaching you. The more ways they can get in touch, the better your chances of landing the job. Every single page on your site should display:
- A clear, clickable phone number
- Simple contact forms
- Your business email
- Your physical location - this helps with local search rankings, too!
- Real-time chat options
By offering multiple contact methods, you're making it effortless for prospects to choose how they want to connect with your fencing service.
5. Use Local Search Optimization to Attract Clients
Optimization helps you appear in organic search results without paying for ads. For quick wins in local SEO, try these proven techniques:
Create dedicated pages for each type of fencing service and every area you cover. Make these pages detailed—aim for 750-1000 words at minimum.
Speed up your website. Large images often slow things down, so compress your project
photos before uploading them.
Tag every image with descriptive alt text. This helps search engines understand your visuals and makes your site accessible to everyone.
Use unique titles, descriptions, headings, and content for every page.
Keep your website fresh with regular updates. Weekly is ideal, but monthly works too. Try writing about topics your customers search for, like "What's the average cost to install a new fence in [your city]?"
6. Showcase What Makes You Special
How does your fencing service stand out from local competitors?
- Team members undergo thorough background screening
- Long-lasting results with guarantees
- Full licensing and insurance coverage
- Premium fence products exclusively
- Satisfaction promised and delivered
- No-cost project estimates
It's a simple yet effective marketing tactic - even if other fencing contractors offer similar perks, being the one who clearly communicates them makes you the local authority.
7. Get Creative with Content Marketing
Your publishing online counts as marketing. Here's a creative strategy that works wonders:
First, write an article about "Top 10 Realtors in [Your Town]."
Then, reach out to each realtor with a simple message: "Congratulations on making our Top 10 list! We're expanding our network of industry partners. Are you interested in discussing opportunities?"
Follow up with a call after a few days to explore potential referral arrangements.
This approach has helped many fencing businesses build valuable partnerships from scratch.
8. Embrace Video Marketing
Think of YouTube videos as the new blog posts - essential for staying competitive. They expand your online presence, build trust, and keep visitors on your site longer, which boosts your search rankings.
Creating an introduction video is a great start. Use your smartphone to film a quick clip at a job site. Focus on authenticity over production quality. When potential clients see your face, they're more likely to choose your services. Put the video on YouTube and feature it on your homepage.
Expert Tip:
Create a "what to expect" video to send to prospects before their first appointment. This builds rapport and often leads to choosing your company over competitors, regardless of price differences.
9. Leverage Social Platforms Effectively
Most fencing businesses need to understand social media's role. It's not about instant leads - it's about nurturing relationships and having a solid follow-up process. Why? Because, unlike Google searches, social media users aren't actively looking for fencing services.
While targeted ads can work, social media success requires consistent follow-up through multiple channels over 7-10 days.
For residential fencing companies, Facebook and Instagram are must-haves. Commercial fencing should also maintain a LinkedIn presence.
10. Tap Into Facebook Community Groups
Regularly search local community groups for opportunities. Use the group search function to look for keywords like "fence installation" or "fence company" - terms people use when seeking your services.
Respond personally and include your website link. This allows for future ad retargeting on Facebook.
11. Maintain Consistent Social Media Activity
Regular posting is key to social media success. It keeps you visible and builds credibility. Aim for 3-5 posts monthly at a minimum.
Stories and reels tend to get the most engagement. Share project transformations and respond promptly to comments and messages.
12. Use Retargeting to Convert Prospects
Retargeting helps you reconnect with website visitors who still need to take action. It's effective because these people have already shown interest in fencing services.
Consider this scenario:
Someone visits your website but needs to be more focused before contacting you. Later, they see your ad on Facebook specifically related to the service they viewed. It serves as a gentle reminder about their fence project.
Industry data shows only 4% of first-time visitors become leads. Retargeting helps you stay top-of-mind, increasing the chances of converting prospects into customers.
13. Network on LinkedIn for Commercial Projects
Different social platforms serve various purposes. LinkedIn excels at generating commercial fencing leads.
Connect with local business owners and send personalized messages about your services. LinkedIn's advertising tools also let you precisely target your ideal commercial clients.
14. Create a Referral Program
While promotions attract new customers, remember repeat business. Incentivize past clients to refer new customers.
Use email campaigns to offer monetary rewards or service discounts for referrals. Always mention your referral program in person after completing a job.
15. Build Your Email List
Email marketing offers exceptional ROI, but you need a quality mailing list. You can purchase lists or build them organically, with self-generated leads typically performing best.
If you need detailed guidance, we've created a comprehensive guide to email marketing for fencing businesses.
16. Try Google Local Services Ads
These ads compete directly with platforms like Thumbtack and Angi. Instead of paying per click, you pay per lead - and these leads are exclusively yours.
Note that this service has yet to be available everywhere, so check if it's offered in your area.
17. Invest in Google Advertising For Fencing Companies
Google Ads remains the top performer in online advertising. It works well for both residential and commercial fencing services.
Though social media's cost-per-click is higher, the lead quality is superior. In the home service industry, it typically takes 3 to 4 social media leads to equal the value of one Google lead.
Budget Guidelines Search advertising can be costly - plan for at least $65 daily for Google Ads. Create specific landing pages for each ad campaign. For instance, if you're advertising fence installation, direct clicks to a page focused solely on that service.
18. Expand Your Online Presence
Increasing your "digital footprint" is a straightforward strategy any fencing company can implement today. Beyond your website and social media, list your business on free directories like:
- Yelp
- Apple Maps
- Yellow Pages
- Foursquare
- Nextdoor
- Local Chamber of Commerce
Keep your business details consistent across all platforms - even minor differences like "St" versus "Street" can impact your search rankings.
19. Craigslist Advertising
In many regions, Craigslist remains an effective local advertising tool. For as little as $5 monthly, you can maintain visibility in your service area.
While it may generate few leads, the potential return on investment is significant - one job can easily justify the annual cost.
20. Avoid Shared Lead Services
Quality trumps quantity when it comes to leads. We recommend steering clear of shared lead generation services like Angi and HomeAdvisor for various reasons that could impact your business growth and profitability.
Wrapping Up
If you're considering professional help from an agency that is exclusive to the fencing industry, look no further. The Fencing Marketers can maximize your reach and help scale your fencing business.
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