Blog Layout
How to Get Free Fencing Leads in 2024
Chris Halpin • August 13, 2024
Fencing leads are the lifeblood of any fencing business. They are the primary way to build revenue and expand clientele. The question that most fencing business owners ask is: How can I get free fencing leads? Several innovative approaches can augment your efforts and ensure a constant stream of customers.
Here, we will review several methods you can implement today to start generating more business for free.
Let's jump in….
How Fencing Companies Get Free Leads
Without a consistent supply of new fencing leads, most fencing businesses wouldn't be able to grow.
Leads should be your primary focus, especially when first starting. One closed fencing lead can bring you more fencing leads through word-of-mouth referrals. It's a vicious cycle that can generate a ton of revenue for your fencing business. So, where do you start?
Claim Your Google Business Profile
Begin with these fundamental steps:
- Claim Your Online Business Citations
- Optimize Your Google Business Profile
Why is this so vital? It's free and is your primary gateway to online visibility. Here's where you'll shine:
- Google Maps
- Google Local Search Results (specifically the Map Pack, which is prime real estate in search results).
The profile should have all the main details, such as your business name, address, phone number, operational hours, photos of your work, and customer testimonials.
Reflect on these compelling statistics:
- 44% of clicks in local searches head straight to the Map Pack.
- Half of all smartphone users engage with search engines daily.
- Nearly 50% of Google searches are for local information and services.
Securing a spot in the Local Map Pack could be your gateway to acquiring free, ongoing leads.
Though it seems traditional and time-consuming, direct interactions with potential customers can be highly effective.
When you spot a house that could use new fencing, offer a no-obligation estimate on the spot. This approach creates a personal connection that ads or flyers can't match, setting the stage for future business when the homeowner is ready to proceed.
Next time you've got some downtime, cruise through a premium neighborhood. Look out for fences that are old, broken, or just outdated. If you spot one, approach the homeowner with a free estimate on the spot for a new fence installation.
They might not sign up immediately, but chances are, when they're ready to upgrade, you'll be the first one they think of.
Leverage Customer Referrals
Have you ever heard tales of businesses exploding in growth through word-of-mouth alone? It's not just a myth—it's achievable.
When you provide exceptional service, you begin a referral chain, which will only compound if you continue at that level and will encourage customers to spread the word. Referrals from existing customers are still one of the strongest free tools your fencing business can use to attract new clients.
Network Like Your Business Depends on It
Never underestimate the power of face-to-face interactions. Engage in local trade shows, become an active member of fencing organizations, and participate in community events.
These activities are prime opportunities to cement your reputation as the local fencing authority.
Luckily, fencing companies have plenty of opportunities for face-to-face networking.
From industry expos and trade shows to fencing associations and local community events, these public meet-ups are an excellent way for your fencing business to build a local expert reputation and, ultimately, secure more contracts.
Create a Website
Most customers who are searching for your services would start with Google. To ensure they find you, the top strategy after setting up your Google Business Profile is a website.
Many business owners understand that a finely tuned website can come with significant costs. However, there are free alternatives available that are perfect for new businesses just beginning their journey.
Many business owners understand that a finely tuned website can come with significant costs. However, there are free alternatives available that are perfect for new businesses just beginning their journey.
Utilize a free website builder like Duda to kickstart your online presence economically.
Social Media: Your Free Marketing Tool
In the digital age, social media is an indispensable tool for personal connection. Engage actively in local Facebook groups and community forums, showcase your projects, and respond promptly to inquiries. This personal touch can make a significant difference in how potential clients perceive your business.
Social media is also an effective platform to showcase your work. Use Instagram to post before-and-after photos of your fencing projects and keep an eye on responses. It's important to reply promptly to any leads—aim to respond within minutes.
If you're active in your local Facebook Community Group, you'll often find members seeking recommendations for fence contractors. Why? Because recommendations from community members usually carry more weight than unsolicited ads.
By responding to these requests with a personalized message on social media, it can feel as authentic as a face-to-face conversation.
SEO Strategy
SEO should not be daunting. By embedding strategic keywords related to fencing in your web content, you can improve your search engine rankings.
It's not just about being found; it's about being found first. Ensure your website is informative, engaging, and conversion-focused.
Although numerous factors influence your website's organic ranking in search engines, some key elements to consider include:
- Website Structure
- Site Speed
- Content on the website
- Physical location of your business
Show Off Your Work
As a fencing contractor, your visual portfolio is your strongest argument. Regularly update your Google Business Profile and social media with before-and-after photos and glowing customer testimonials. This not only builds trust but also visually demonstrates the quality and impact of your work.
Lead generation becomes much smoother when your previous projects are on display. Showcasing your work history not only highlights your expertise but also demonstrates the types of clients you serve.
Customers seeking specific services are more inclined to choose a fencing contractor with a proven track record in those areas.
If you still need to set up a dedicated webpage for your fencing business, start by posting your images on social media and your Google Business Profile.
Steer Clear of Paid Lead Generators
Be cautious with services like Angi or HomeAdvisor. Although they promise leads, the cost and competition may not always be in your favor.
These services also risk diverting traffic from your website to their platforms, diluting the effectiveness of your own marketing efforts.
In reality, shared lead sites often don't live up to the hype. When a new lead lands in your inbox, it's likely also in the inbox of your competitors. This situation typically results in lower-quality leads or even fraudulent ones.
The Long Game
Building a robust client base requires patience and persistence. Regularly monitor your lead generation and job completion rates to gauge your business's health.
Aiming for a conversion rate of 35-50% is ambitious but achievable with the right strategies in place.
Wrapping Up
If you're considering professional help from an agency that is exclusive to the fencing industry, look no further. The Fencing Marketers can maximize your reach and help scale your fencing business.
Does your fencing business have a website? Does it get your phone ringing? Does the website produce fencing leads ? If any of your answers is a "no" above, keep reading!
Starting your own fencing business can allow you to set your hours, be your own boss, and work in a satisfying career field. A successful fencing business requires planning and forethought. We will review the steps required to open a successful fencing business in 2024.
Outsmarting competing fencing businesses becomes more challenging every year. As more companies enter the market, keeping up with SEO trends can feel overwhelming. Our research shows that SEO can help fencing businesses tap into a massive $100 billion market. Since Google constantly updates their ranking system, what worked to rank your fencing business website yesterday might not work today. Even worse, you might be using outdated SEO methods that Google no longer likes. Our research shows that SEO can help fencing businesses tap into a massive $100 billion market. So, we have compiled the best Google-approved SEO tactics to help your fencing business dominate your competition in the organic search results.
What if one comment and a few minutes of your time could generate more business for your fencing company? Would you do it? Facebook Groups are currently one of the most lucrative forms of lead generation on Facebook. When it comes to buyer intent, Facebook Groups have the low-hanging fruit, free fencing leads that are ready to buy. It does sound too good to be true, but we will break down this simple and profitable process to generate more business for your Fencing Company. The strategy requires one simple comment and a few minutes of your time.
You have a fencing company, and you need to generate more business; where do you begin?
Quality fencing leads can be challenging to find, especially if you are looking in the wrong places. We have put together a comprehensive guide covering online fence contractor marketing ideas that are guaranteed to get your phone ringing.
We have a list of 20 strategies you can apply today to generate new business.
In today's digital age, the reputation of your fencing business increasingly hinges on online reviews. These digital endorsements serve as a powerful testament to the quality of your services, influencing potential customers' decisions more than ever before.
The question looms large in the vast expanse of digital marketing: Is SEO for fencing contractors a waste of money? Let's dive into this intricate topic, guided by insights from Danny Barrera of Concrete Marketing Crew, as we explore the tangible impact of SEO on local businesses, specifically in the niche of fencing contractors.
In the digital era, leveraging Google My Business (GMB) has become a game-changer for local businesses, especially for those in the fencing industry. This powerful tool offers a free platform to enhance visibility, credibility, and, ultimately, customer acquisition. Let's delve into how fencing contractors can maximize their GMB listings to fence in more projects and build up their business stronghold.
We grow fencing contractors' businesses with a proven digital marketing strategy, book more quotes, and sell more jobs with a proven marketing plan
Services
Links
© Copyright 2025 | All Rights Reserved | The Fencing Marketers | Powered by Digital Influence